It’s the age of social media, so it shouldn’t come as a surprise that Instagram can be used for far more than just sharing pictures.
Not only is Instagram a good way to (visually) establish your kitchen expertise it can, with a little tact, easily be used to help in your search for a great new chef job.
Here’s our five step guide:
1. Consider creating a new account
If your Instagram account is full of ‘selfies’ or photos from a wild weekend, then you should definitely consider creating a new account for a fresh social media start before commencing your job search!
2. Establish your personal brand
First up, identify how you want to market yourself – as a chef the visual benefits of Instagram will be perfect in helping you showcase your expertise, but don’t forget to be creative. With a little thought up front you might be able to come up with some innovative ways to utilise your account and enhance your employability. Don’t just post what others are – think about your unique selling points and make your posts support / demonstrate this.
3. Think “APP”ropriate
Whether you’re using Instagram or any other mobile app as a main pillar of your job search or simply maintaining a personal account, it’s important to be mindful of what you post. Here’s a quick guide:
A is for Appropriate: Unless your account is totally private, make sure everything you post is workplace appropriate. Don’t post anything that would embarrass you in an interview, or would embarrass anybody else.
P is for Professional: While a photo shoot of your cats wouldn’t necessarily be inappropriate, it’s not necessarily professional, either. That said, you can still have fun with your Instagram. Just make sure everything you post is relevant to your personal brand, especially if you’re starting an account specifically to enhance your job search.
P is for Public/Private: Be mindful of your privacy settings. Your Instagram should be public if you have created an account for your job search and you want to network with other like-minded professionals or connect with companies. However, if you post photos you wouldn’t want a potential employer or your current boss to see (or if anyone tags you in Instagram using the “@” sign) then you should think about adjusting your privacy settings.
4. Use hashtags
You can use hashtags so that your photos show up in searches. You can also use Instagram to search popular tags in your own field. Don’t forget though that posting a photo with too many hashtags is an Instagram “faux-pas,” so limit your use of them so as not to become annoying to other users.
5. Follow companies
You can stay updated with a company or a brand by following them on Instagram. Check out Nitrogram for a list of the top organisations on Instagram. Also, do make sure your following other chefs that you would like to work with as you never know where an online conversation may lead to.
Follow Only Chefs on Instagram today